When I first started this blog, I already had numerous examples of 6’s, double 6’s, triple 6’s, and hexagons galore. 1 of the first examples was a Flonase advert that featured hexagons and that their product helped with 6 symptoms of allergic reactions, instead of 1. “6 is greater than 1”, and their product “changes everything”.

Fast forward to 2018 and the tv ad for a new music contest called “The Four”. A reference to the Fourth Kingdom in Daniel 2? Perhaps, but when combined with a fading scene from their commercial, joined hexagons and the title overlay, “Changes Everything” the symbolic and subtle message becomes much more clear.